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Thinking this was an attempt to discourage rudeness and encourage direct communication, Dilf and I politely listened. "Oh, yes?" we said.
"Yes," she said. "We're supposed to wear red for "Say No to Shrugs Week."
Recalling a memo I had scavenged from her backpack earlier last week, I said, "No honey. That's "Say No to DRUGS." (Dilf thought this was hilarious.)
"Oh," she said, confused. A kindergartner understands what shrugs are; she has no clue what is meant by drugs. But if she refuses to take her cough medicine because of this, I will be pissed.