For those of you who don't know, Zoo Pals are paper plates for kids.

They also make cups:

and resealable plastic bags:

If you click on one of the Zoo Pals as it spins past you on the carousel, you will notice that each Zoo Pal has a name, talent, like and dislike -- just like a Playboy Centerfold!
And, people collect them. Like fine china. Except they're paper plates. Paper Plates with animal faces printed on them, for which some advertising copywriter somewhere must create a personality. Possibly while dreaming of a different career.
"And when you clean your plate... you get a smiling face! Hoot! Hoot! Zoo Pals! Ribbit! Ribbit! Zoo Pals! Moo Moo Zoo Pals! Zoo Pals make eating fun!"